topic > marketing
learn the craft of selling your art
The incomparable Ze Frank just put up a video talking about living the creative life. A lot of the “secret” behind living a creative life is in actually, well, living a creative life. Like incomparable Ze Frank says, if you want to be a writer,… read more
making what you love vs what sells
The writer Steven Pressfield, author of The Legend of Bagger Vance, recently reflected on how he developed his business model. He drew two circles on a piece of paper, labeling one “Stories I love” and the other “Stores that might sell”. Where they overlapped, he… read more
Advertising your art with Google Adwords
There is a question on the Art Marketing group on LinkedIn from the painter Jill Rosoff who asked “What kind of success has anyone had using Google Adwords or similar to market their artwork?” Here’s my thoughts on this: Advertising through Google Adwords works well… read more
pick a direction then do it loud
For the past few weeks, I have been working on my marketing plan, trying to figure out who I want to market my art to, and how I want to do it. It’s a slow process, and a task I have been putting off for… read more
finding your true fans
Kevin Kelly’s article 1000 True Fans has been buzzing around the internet these past couple days. In it, he describes how he believes how “anyone producing works of art” can make a living if they find 1,000 dedicated fans of their work: “Instead of trying… read more
Artists need blogs!
By now, all artists have heard the advice that to be successful, we need to have a blog. It’s now a classic bit of advice that get handed out to artists at every conference and workshop we attend. And while there’s a grain of truth… read more
finding a market for art
Seth Godin and I seem to be on the same wavelength: his post today on pricing models is eerily similar to notes I scribbled down yesterday on potential markets for artwork. I’ve been struggling lately with questions of how to price my artwork, and what… read more
Let me be your artist in residence
If you are a nature-focused organization looking for its own artist in residence, I’d like to offer my services. My fine art photography explores our relationship to the natural environment through meditative abstractions of fallen leaves, sticks, and seeds. By bringing organic colors and themes… read more
on buying art
One of the challenges of being an artist is trying to convince people to actually buy your art. There are a tons of art fans out there, but not so many art buyers it seems. I’ve had so many people visit my studio, appreciate my… read more
The gallery myth
There’s a popular idea that for an artist to be a “success” they need to be in a gallery, especially one in New York City. I get bit by this bug all the time, but I am starting to believe that this is just a… read more