topic > marketing

learn the craft of selling your art

April 12, 2013 in Art as a professiontopics:,

The incomparable Ze Frank just put up a video talking about living the creative life. A lot of the “secret” behind living a creative life is in actually, well, living a creative life. Like incomparable Ze Frank says, if you want to be a writer,…  read more


the overlap between art I love to make and art I know will sell

making what you love vs what sells

March 22, 2010 in Art as a professiontopics:,

The writer Steven Pressfield, author of The Legend of Bagger Vance, recently reflected on how he developed his business model. He drew two circles on a piece of paper, labeling one “Stories I love” and the other “Stores that might sell”. Where they overlapped, he…  read more


Advertising your art with Google Adwords

May 18, 2009 in Art as a professiontopics:

There is a question on the Art Marketing group on LinkedIn from the painter Jill Rosoff who asked “What kind of success has anyone had using Google Adwords or similar to market their artwork?” Here’s my thoughts on this: Advertising through Google Adwords works well…  read more


pick a direction then do it loud

August 26, 2008 in Art as a professiontopics:

For the past few weeks, I have been working on my marketing plan, trying to figure out who I want to market my art to, and how I want to do it. It’s a slow process, and a task I have been putting off for…  read more


finding your true fans

March 06, 2008 in Art as a professiontopics:

Kevin Kelly’s article 1000 True Fans has been buzzing around the internet these past couple days. In it, he describes how he believes how “anyone producing works of art” can make a living if they find 1,000 dedicated fans of their work: “Instead of trying…  read more


Artists need blogs!

February 26, 2008 in Art as a professiontopics:,

By now, all artists have heard the advice that to be successful, we need to have a blog. It’s now a classic bit of advice that get handed out to artists at every conference and workshop we attend. And while there’s a grain of truth…  read more


finding a market for art

June 08, 2007 in Art as a professiontopics:

Seth Godin and I seem to be on the same wavelength: his post today on pricing models is eerily similar to notes I scribbled down yesterday on potential markets for artwork. I’ve been struggling lately with questions of how to price my artwork, and what…  read more


Let me be your artist in residence

April 18, 2007 in Art as a professiontopics:

If you are a nature-focused organization looking for its own artist in residence, I’d like to offer my services. My fine art photography explores our relationship to the natural environment through meditative abstractions of fallen leaves, sticks, and seeds. By bringing organic colors and themes…  read more


on buying art

April 13, 2007 in Art as a professiontopics:

One of the challenges of being an artist is trying to convince people to actually buy your art. There are a tons of art fans out there, but not so many art buyers it seems. I’ve had so many people visit my studio, appreciate my…  read more


The gallery myth

January 18, 2007 in Art as a professiontopics:

There’s a popular idea that for an artist to be a “success” they need to be in a gallery, especially one in New York City. I get bit by this bug all the time, but I am starting to believe that this is just a…  read more