preparing for Artexpo

Artexpo NYC is just a month away, and I am crazy-busy getting ready for it. This is my first big tradeshow, and it is amazing what a logistical challenge it is to prepare for! There’s a thousand-and-one decisions to be made, from big to small: what to display, how to display it, what marketing materials to bring, what they should say, etc. It’s the less-glamorous side of the art career that is rarely mentioned.

My plan for my booth at Artexpo

The only way to proceed is to organize like crazy, trust my gut,and plow ahead. My show notebook is stuffed with outlines, strategies, timetables and price lists. Each day I hopefully check more things off my to do list than I add. In just the past couple weeks, I have:

  • finished printing all my canvases and sent them out to the framer
  • designed and submited my ad for the show guide
  • rewrote and finalized my new brochure
  • planned all the details of my booth’s display

And this week, I’m working on a slew of small but crucial details: how to display my portfolio, getting racks for selling prints, ordering additional lights, figuring out what supplies I’ll need for installation, getting badges for my “staff” (aka my brother and sister-in-law). It never ends!

Ad for the Artexpo show guide
My ad for the Artexpo show guide

Well, it does end — in one month! And that part is the most intimidating. Preparing for the show is crazy, but is nothing I can’t handle. It’s just hard work, and I can do hard work easily. But once the show arrives, I’ll have to get that booth set up on my own, and then man my station for three long full days. It’ll be a marathon test of my ego, as person after person walks by with just the slightest of glances. It’ll be a boot camp in how to sell myself and my art, as I try to explain my art again and again. Whew. It’s scary, but you know what? It’s pretty exciting too.

Come visit me at booth S169 in the SOLO area.

See my work at Artexpo New York: March 25-27, 2011


I think you will enjoy this. I’ve been doing shows of one kind or another since 1995 and I always still get excited, nervous, and anxious. It’s like performing in public. And here’s the worse part- it can be addictive. Good luck.


You’ll be fine. If the passion for what you do is genuine that will always shine through. Be proud of your work and people will see the value in it. And your ad above is awesome!

This is SO exciting Dan!

I wish I were in town so I could see your booth. You have to remember to take lots of photos. I’m also curious to see your new brochure. I’m sure it’s absolutely beautiful.

And don’t forget to properly train your “staff”. LOL

I am so excited for you Dan! What a great opportunity and all your planning and attention to detail will pay off. The ad looks great.

This is a little different than the art festivals I have done over the years, but the anxiety about setting up, etc. is very similar.

You are going to have a fantastic show! Thanks for sharing this journey with us. Can’t wait to get the scoop after the show.