There is a factoid that contrary to popular opinion, an artist will only spend 20% of their time actually making art, that the rest of their time is spent running their art business. For me, juggling my ketubah business alongside my oh-so-slow-growing fine art photography business, it feels I only spend 10%, or even just 5% of my time on making new art. Very frustrating.
Today, the artist Lisa Call blogged about her plan to reschedule her time so that she can get in the studio more. I made a similar schedule for myself last year, but as plans shifted and workloads changed, that schedule disintegrated, and one of the first casualties making art everyday. As a small business owner, there’s always something (paying bills, doing marketing, sending emails) that feels like it is more important, more pressing.
But enough! I need to make more art. If not for my sanity, for my business — my business thrives on the art I create, and I need to make sure I carve enough time to create that product! I need to get tough on myself and bring back a daily schedule:
- 9am – 9:30: Give myself some time first thing in the AM to sort through new emails and review my schedule so I feel like I am in charge of my day.
- 9:30-10:30: Following Lisa’s lead, I think I am going to try to carve at least half-an-hour a day for planning and thinking. Reviewing my to-do list, thinking about my long term goals. Get my head on straight so I know where I am headed.
- 10:30 – ?: But after that I’m going to try to dedicate at least an hour to making new art. Remember, makinga art is not a luxury, it is a business necessity.
Right now this feels like a good plan. But we’ll see how this goes when reality sets in. It may get tough to maintain as my schedule gets busy in the summer, but I’m willing to try it out!I’m usually pretty bad about keeping schedules like this. But even just writing it down and pushing the idea out into the world might give me some motivation.